Oreo’s Wonderfilled Campaign

Oreo’s latest ad campaign, Wonderfilled, features a song by a man who literally goes by the name Owl City! That’s the most absurd thing I’ve found out all week, outside of the realization that I am going to have to obtain internet via exposure therapy. Seriously, Starbucks is my ninth level of hell. I hope that’s how he’s billed at Jiffy Lube and how the servers shout his order at Five Guys. Owl City. On the plus side, the hipster swooning that elicits must be insane. In any case, I received the press package for the campaign this week, which contained an Oreo book, and a set of three things to play, learn, and share: an iPod loaded up with the new Owl City song, an Oreo-shaped thumbdrive, and Oreos. I sense a theme!

Having already forced my latest bedfellow (henceforth known as Bedfellow) to read the book with me, which made for an entirely awkward evening, I decided to focus on the song bright and early in the morning, while my ears were at their keenest. The campaign is pretty cute and centers around aggressively tying the abstract concept of ‘wonder’ to America’s favorite cookie. “Wonder can be twisted, licked, dunked, stacked, rolled, crunched, nibbled, and savored,” which makes me wonder (see what I did there?) if I ought to change my name to Wonder. Wonder Watsky has a swell ring to it.

I’m a food critic, but I decided, then and there, that I could also be a music critic. The song is obviously called ‘Wonderfilled,’ not to be confused with ‘Wonderwall,’ or ‘Wonderful’ from Wicked, and starts off ominously, as the only file on the iPod is called ‘OREO WONDERFILLED ANTHEM’ which makes me wonder if I’ve stumbled onto a top-secret plot to take over the world with Oreo cookies. If so, it would totally work. Bitches love Oreos.
But not with this song. Oreo City lays down a thick beat that I immediately want to snort a line of cookie crumbs to, then quickly transitions into some straight-up autotuned jams. There is a story, and the ending leads to roads paved of cookies and cream and triangle-accented syllables. It’s precious. Too precious. I mean, it’s literally the most twee thing I’ve ever set eyes to, and I willingly read Kristin Chenoweth’s entire memoir. I’m not sure that Oreo should have something more saccharine than its cookies advertising them.
Owl Cookie puts a friendly flair on some dour dope fairy tales. I was definitely not aware of the fact that the three little pigs were killed in any non-Oreo related versions of the story, but now that I do, I’m damned glad I have some Oreos to eat away the post-traumatic stress with. Wonderfill my belly! Vampires turn vegetarian, sharks share things and ‘cuddle up with giant squids for a friendly meal’ that apparently consists of nothing but cookies, and I end up dying from diabetic shock from the sheer campiness of the song alone. It’s cute, catchy, and dreadfully unsubstantial.

Now that I’ve wholly established that I’m not going to be the next Ben Brantley, let’s move to an Oreo product I picked up at the grocery store, Oreo Cookies ‘n’ Cream Jell-O Pudding! Full FCC/blogger disclosure: I ate this out of a Tupperware container and I have no regrets, because it’s one of the best Oreo-flavored products on the market.

So many of these lose that iconic flavor, even, in some cases, the Oreos themselves when they’re flavored with berries or sorbet, so it was a real pleasure to dig into this and find that the flavor of the cookies was as bold as ever. The pudding is extremely thick, at least it was when I made it, and features huge chunks of cookies that vary in size, so some are soft and cake-like when you eat the pudding, and others are still crispy.
The flavor is great- the pudding itself doesn’t overshadow the salty, sweet cookies with too much sugar or flavor, despite the huge imbalance in between the ‘crème’ and the cookie component. What I liked best was that it appeared that Kraft only used the wafer part instead of crushing up Oreos with crème inside, which would have certainly upset the balanced flavor.

A great treat, and a fun one for stuffing inside Oreos and mouths.

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