I’ve said it before, and I’ll say it again. Wheat Thins are the leather-jacketed Milhouse van Houten of the snack food world. If Chester the Cheetah’s smug grin embodies the malice of a well-executed Bart Simpson prank, and Smartfood is the snack of choice for Lisa, Wheat Thins just get carried along with the excitement. But not any more, according to a gorgeous hand-written love note I received with my samples. Wheat Thins aren’t going to take it sitting down any more.
That’s not to say that the flavors don’t work well, though. What’s obnoxious about barbecue-flavored snacks is tempered down and savory here, with a flavorful, albeit somewhat tame smoky flavor, and what’s dry and bland about healthy snacks is accentuated. Speaking from the perspective of someone who doesn’t particularly enjoy wheat or barbecue, I was in a risky demographic. Surprisingly, I really liked the flavor of these, especially how prominent the honey flavor of the Wheat Thins was when paired with the barbecue.