Herr’s Fire-Roasted Sweet Corn Potato Chips

Well, well, well. I had always crossed my fingers in the hopes that this day would come. I’d picked up pennies off the sidewalk, wished on a thousand stars, chucked spare change at people painted like statues in the park (that IS how you get extra wishes, right?) and turned in Lucky the Leprechaun to the FBI. And damn it, it all paid off.

Japan, your time has come.

On one or six occasions, I’ve professed my adoration for the whacky world of Asian chips and snacks and have yearned, pleaded, for these flavors to infiltrate the American market. Because since when did “lightly salted” started passing as a flavor? These flavors make my eyes glow with excitement and an underlying loathing for the pedestrian palates of my peers. It’s funny, though, with Frito Lay’s close involvement in the Asian snack market, I never thought that the progression would come from a decidedly New England-centric company, Herr’s. And what a seasonally appropriate flavor, too. Fire-roasted sweet corn. With every adjective comes an expectation. The question is, will the chips deliver?

Well, let’s start with the basics. The chips look innocuous. They’re feverishly endorsed on the back of the bag, all but promising you the lively conversation and eventual politically-fueled screaming matches that all backyard barbecues descend to after a period of time. And they smell. What do they smell like? Popcorn oil butter candy. Potato lies somewhere under summer’s perfume. The chips are the standard, oversized, high-quality ridges Herr’s regularly puts out. They have a soft, yielding crunch and don’t absorb too much grease.

The flavor can be best described as inspired by Inception. It’s butter in an ear of corn inside a potato chip inside a dream. Okay, more like a nightmare. While I can’t completely discount them for screwing up a flavor only the Japanese have managed to master, the overwhelming consensus is that these are more than a little unappetizing. And yet we can’t stop eating them. The flavor is spot-on. It’s so bad, it’s good, because there are three very familiar flavors in one bite and they come in distinct phases. First, that overly sweet canned corn element, then a cloying buttered popcorn greasiness, and lastly, a distinctly smoky barbecue note. Freaking strange, man. It’s like taking a dog and putting it in a cat costume. Somewhat the same, and somewhat familiar, but…not.

We like them anyway.

7 thoughts on “Herr’s Fire-Roasted Sweet Corn Potato Chips”

  1. I bought a bag of these today on a strange food hunt, and these fit the bill perfectly. at first I HATED them, then i kept eating them and eating them and eating them. Everything said in the review is spot on, corn, then buttered popcorn, then a hint of smoke. kinda gross, but really good.

  2. I opened a bag of these and tried one a moment ago and I thought I was going to be sick. I had to run to the kitchen to get something to wash the taste out. It is without a doubt the most disgusting thing I have ever tasted.

  3. I have managed to find a total of two bags of these over the course of the past month here in the Kansas City area. They are my first exposure to the Herr’s brand, and I love them. I have since purchased other varieties of Herr’s chips because I cannot find a steady supply of his flavor. I am a definate fan, and find nothing objectionable about this product whatsoever.

  4. My son had the same reaction as another person who posted – he took one bite and thought he was going to be sick, and had to hurry to spit it out. I just looked at him like he was crazy as I kept popping them into my mouth one after another – mesmerized by the wonderful flavor mix. Apparently there is something in the taste buds that make you either hate them or become addicted to them! I wish I could find more of them!!

  5. You have to try the Herr’s popcorn with this same flavor!! I tried the popcorn first and Loved it. When the chips came out, I was kind of skeptical about them. But the chips are just like you said.. kind of gross, but then the flavor of parts of it is good.. yea confusing…lol But definitely try the popcorn. WAY BETTER!!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.