People love to ask me if I ever eat my words, or if I ever reevaluate a product after I review it for the first time. Because most companies are not masochists, and because I grew up in jaded 90’s SpecialKid land, I typically laugh in their face and tell them that, no, I do not, because words are not delicious and I am never wrong. But do you want to hear something private, secret internet diary? Sometimes, something good does occur and products that were once not awesome at all undergo a miraculous transformation that turns them into beautiful, sexy princesses with edible innards that I want to cram into my mouth. And they don’t even have to remove their glasses!
Dr. Lucy’s Cookies are a prime example of this transformation. About a year and a half ago, I reviewed Lucy’s chocolate chip cookies, featuring all-organic ingredients and a gluten, nut, and allergen-free stamp to boot. I thought the concept was in the right place, but that the flavor and texture still had a ways to go. Now, Lucy’s has introduced three new flavors of cookie- Maple Bliss, Double Chocolate, and Ginger Snap. And none of them taste like plant matter!
Seriously, this was what the boxes looked like two days in. I don’t think we’ve even gone through Oreos with this much zeal. And the fact that each cookie is around 40 calories doesn’t hurt in the slightest. What was so remarkable about these cookies was how they took a standard mass-produced cookie model and just made it better. I can honestly say that if I tasted these blindly against more well-known brands, I’d be hard-pressed to call a winner. The ginger snap is a great example of a twist on a classic. These remind me of a less tough, less sweet version of Trader Joe’s famous Triple Ginger cookies, with a crunchy texture and big pieces of crystallized ginger. They’re crunchy, but bend easily and have a great crumbly and crunch. And they’re really, really! Okay, I can’t end my paragraphs with that any more. I tried.
We loved the chocolate ones just as much. Their deep, dark, charcoal-heavy flavor of bittersweet cocoa powder and sea salt brought to mind a robust, thicker Oreo. It was tempting to want to sandwich these with icing! However, the winner of the new varieties, by a long shot, was the maple bliss flavor. The cakey, shortbread-esque texture of Maple Bliss, a little thicker than the others, topped with a generous scattering of maple sugar, tasted like a portable pancake! The 40 calories made it even easier to pile bacon on top, too. Or so I hoped. A girl can dream! In any case, these are fantastic. I’m impressed that they took such lengths to improve their formula and make these delicious, and even more impressed that they made a cookie that boldly faces the competition with a healthier design.