Nobody forgets their first. Maybe it’s a cheeseburger, a lover, a car, a shitty job, or a dinner at the James Beard House. Maybe it’s beautiful or terrible or it lasts into the dregs of the night, but you don’t forget it, not easily, not in a lifetime. It’s an endless evening of piqued courses amidst weeks that turn up the same surroundings, over and over again. It’s a commercial break from a loop of Groundhog Day. We may be the same idiots we were when we walked into the James Beard House, but we were bracketed by strange and wonderful things.
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Month: March 2016
Chobani Flip Chipotle Pineapple
Chobani, as a long-time disordered consumer of yogurt, let me be the first to gently deliver this message: knock it off. For starters, you’re making Dannon and Yoplait feel bad. They’ve only just discovered that you can make cake into a flavor for people who think cake is shameful and want to capitalize it. You’re just going to confuse them. Also, I’m pretty sure that Bobby Flay has a monopoly on the concept, flavor, feeling, and etymology of “chipotle,” so you’ll be hearing from his lawyers.
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