I am probably not the best person to be marketed toward. Like you, my Google search terms can best be described as ‘erratic and occasionally emotionally disturbing.’ An evening may start on the NY Times, clicking around various op-ed articles about death, and then abruptly switch to sixteen different pasta recipes. From there, Bloomberg and Cracked are visited in equal amounts, and I typically culminate the evening with a two-hour jag of Corgi-hunting, crying, and pointing on Petfinder. Also, porn.
So whenever I see ads in my mailbox for food or Kleenex or caskets, I laugh because it’s all very obtuse. Google doesn’t know me much better than your average Facebook stalker does. Do I mind it? In the sense that I don’t want it to happen, yes. I’m entitled to my privacy in dog and carb-lusting, but the ads are so ridiculous that to an extent, I don’t even care. The spot-on precision of the recent Udi’s package, though, that’s an accuracy in espionage that I don’t mind at all. I received a box of products from Udi’s today that makes me want to lobby for the Foodette Inbetween Nourishment and Enrichment Bill of 2013, which exists solely for the purpose of me being able to eat all the muffins in one day. One of the included items was something I’d been ogling at each visit to Whole Foods, shaking my head every time I passed them. Soft-baked salted caramel and cashew cookies. Holy bane of my existence, Batman. Did they film me? Did they gauge the sweat on my palms through my implanted social media machine? I don’t know.
That is, until I got a box of Udi’s treats today, including these wonder-cookies. They’re beautiful. They are chewy and soft, and have the texture and homey raw flour tinge of a fresh sugar cookie. I had an ex who used to make killer cookies, and these are the closest thing I have to them. The cashews add a nice salty, nuttiness, which offsets the more protein bar-esque flavor of the cookie base. I liked that the caramel element wasn’t in the form of a saccharine filling or sticky sauce on top, but felt more incorporated into the cookie, and gave it a rich, brown butter flavor.
TL;DR: I ate four, thus negating the mega-power-ultra workout I did the other day. Oh, the timing of it all.